{"id":3176,"date":"2022-11-26T07:20:01","date_gmt":"2022-11-26T07:20:01","guid":{"rendered":"https:\/\/landin.ir\/labs\/?p=3176"},"modified":"2023-09-11T08:11:34","modified_gmt":"2023-09-11T08:11:34","slug":"%d9%85%d8%ad%d8%a7%d8%b3%d8%a8%d9%87-%d8%a7%d8%b1%d8%b2%d8%b4-%d8%b7%d9%88%d9%84-%d8%b9%d9%85%d8%b1-%d9%85%d8%b4%d8%aa%d8%b1%db%8c","status":"publish","type":"post","link":"https:\/\/landin.ir\/labs\/%d9%85%d8%ad%d8%a7%d8%b3%d8%a8%d9%87-%d8%a7%d8%b1%d8%b2%d8%b4-%d8%b7%d9%88%d9%84-%d8%b9%d9%85%d8%b1-%d9%85%d8%b4%d8%aa%d8%b1%db%8c\/","title":{"rendered":"\u0646\u062d\u0648\u0647\u200c \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc | \u0628\u0631\u0631\u0633\u06cc 5 \u0641\u0631\u0645\u0648\u0644 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0622\u0646"},"content":{"rendered":"<h1>\u0646\u062d\u0648\u0647\u200c \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc | \u0628\u0631\u0631\u0633\u06cc 5 \u0641\u0631\u0645\u0648\u0644 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0622\u0646<\/h1>\n<p><span style=\"font-weight: 400;\">\u0645\u062d\u0627\u0633\u0628\u0647 <a href=\"https:\/\/landin.ir\/labs\/%d8%a7%d8%b1%d8%b2%d8%b4-%d8%b7%d9%88%d9%84-%d8%b9%d9%85%d8%b1-%d9%85%d8%b4%d8%aa%d8%b1%db%8c\/\"><strong>\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<\/strong><\/a> \u0628\u0647 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f. \u0641\u0631\u0627\u06cc\u0646\u062f \u0645\u062d\u0627\u0633\u0628\u0647\u200c \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0645\u0627\u0646\u0646\u062f \u0631\u0648\u0634 \u0645\u062d\u0627\u0633\u0628\u0647 <a href=\"https:\/\/landin.ir\/labs\/%d9%85%d8%b9%db%8c%d8%a7%d8%b1-%d8%b1%d8%b6%d8%a7%db%8c%d8%aa-%d9%85%d8%b4%d8%aa%d8%b1%db%8c\/\"><strong>\u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc<\/strong><\/a> \u06cc\u0627 <strong><a href=\"https:\/\/landin.ir\/labs\/%d9%86%d8%b1%d8%ae-%d8%b1%db%8c%d8%b2%d8%b4-%d9%85%d8%b4%d8%aa%d8%b1%db%8c-%da%86%db%8c%d8%b3%d8%aa\/\">\u0646\u0631\u062e \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc<\/a><\/strong> \u0641\u0631\u0627\u06cc\u0646\u062f\u06cc \u0633\u0631\u0631\u0627\u0633\u062a \u0648 \u06af\u0627\u0645 \u0628\u0647 \u06af\u0627\u0645 \u0646\u06cc\u0633\u062a \u0648 \u0628\u06cc\u0634 \u0627\u0632 \u06cc\u06a9 \u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u0645\u062d\u0627\u0633\u0628\u0647\u200c\u06cc \u0622\u0646 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0628\u0647 \u0634\u06cc\u0648\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u062d\u0627\u0633\u0628\u0647\u200c\u06cc Customer Lifetime Value \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.\u00a0<\/span><\/p>\n<h2><b>\u062f\u0648 \u0645\u062f\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u062f\u0648 \u0633\u0628\u06a9 \u0645\u062a\u0641\u0627\u0648\u062a \u0628\u0631\u0631\u0633\u06cc \u06a9\u0631\u062f \u0648 \u0647\u0631 \u0645\u062f\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u062f. \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u0648\u0639 \u0645\u062d\u0627\u0633\u0628\u0647 CLV \u0628\u0647 \u0627\u06cc\u0646 \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0627 \u0646\u06af\u0627\u0647 \u0628\u0647 \u0631\u0641\u062a\u0627\u0631 \u0641\u0639\u0644\u06cc \u0648 \u06af\u0630\u0634\u062a\u0647\u200c\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0633\u062a \u0628\u0647 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0628\u0632\u0646\u06cc\u062f \u06cc\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0622\u0645\u0627\u0631 \u062a\u0627\u0631\u06cc\u062e\u06cc \u0628\u0647 \u06cc\u06a9 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u062f\u0642\u06cc\u0642 \u062f\u0633\u062a \u06cc\u0627\u0628\u06cc\u062f.\u00a0<\/span><\/p>\n<ul>\n<li><b>\u0645\u062f\u0644 \u067e\u06cc\u0634\u06af\u0648\u06cc\u0627\u0646\u0647 (Predictive Model)<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0645\u062f\u0644 \u067e\u06cc\u0634\u06af\u0648\u06cc\u0627\u0646\u0647 \u0628\u0627 \u0628\u0631\u0631\u0633\u06cc \u0631\u0641\u062a\u0627\u0631 \u062e\u0631\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0646\u0648 \u0648 \u0642\u062f\u06cc\u0645\u06cc\u060c \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0645\u0632\u06cc\u062a \u0627\u06cc\u0646 \u0645\u062f\u0644\u200c\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0628\u0627 \u0627\u0631\u0632\u0634\u200c\u062a\u0631\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0633\u062a. \u0628\u0647 \u06a9\u0645\u06a9 \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0647\u0645\u0686\u0646\u06cc\u0646 \u06a9\u0634\u0641 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0686\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0631\u0622\u0645\u062f\u0632\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062f\u0627\u0631\u0646\u062f \u0648 \u062a\u0645\u0627\u0645\u06cc \u0627\u06cc\u0646\u200c\u0647\u0627 \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0648\u062f.\u00a0<\/span><\/p>\n<ul>\n<li><b>\u0645\u062f\u0644 \u062a\u0627\u0631\u06cc\u062e\u06cc (Historical Model)<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0627\u06cc\u0646 \u0645\u062f\u0644 \u0628\u0633\u06cc\u0627\u0631 \u0622\u0633\u0627\u0646\u200c\u062a\u0631 \u0627\u0633\u062a \u0632\u06cc\u0631 \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u0628\u0627 \u0628\u0631\u0631\u0633\u06cc \u0622\u0645\u0627\u0631 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u062c\u0648\u062f\u060c \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u0645\u0627 \u062f\u0631 \u0639\u06cc\u0646 \u062d\u0627\u0644 \u0628\u0627\u06cc\u062f \u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0644\u06cc\u200c\u062a\u0627\u0646 \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0646\u06cc\u0632 \u0647\u0645\u0631\u0627\u0647 \u0634\u0645\u0627 \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0648\u062f \u06cc\u0627 \u062e\u06cc\u0631.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u06cc\u0646 \u0645\u062f\u0644 \u0628\u06cc\u0634\u062a\u0631 \u0645\u0646\u0627\u0633\u0628 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0647\u200c\u06cc \u0632\u0645\u0627\u0646\u06cc \u062e\u0627\u0635 \u0648 \u0645\u062d\u062f\u0648\u062f \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u062a\u0639\u0627\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06af\u0631\u0686\u0647 \u0627\u0632 \u0622\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 <strong><a href=\"https:\/\/landin.ir\/labs\/%d8%b3%d9%81%d8%b1-%d9%85%d8%b4%d8%aa%d8%b1%db%8c-%da%86%db%8c%d8%b3%d8%aa\/\">\u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc<\/a><\/strong> \u0628\u0631\u0627\u06cc \u0647\u0631 \u0641\u0631\u062f \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a\u060c \u0636\u0639\u0641\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u0686\u0634\u0645 \u0645\u06cc\u200c\u0622\u06cc\u0646\u062f. \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0639\u0627\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u062e\u0631\u06cc\u062f \u06a9\u0631\u062f\u0646 \u0627\u0632 \u0634\u0645\u0627 \u062f\u0633\u062a \u0628\u06a9\u0634\u0646\u062f \u06cc\u0627 \u0628\u0627\u0644\u0639\u06a9\u0633\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u062f\u0648\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u062c\u062f\u062f\u0627\u064b \u0628\u0647 \u062e\u0631\u06cc\u062f \u06a9\u0631\u062f\u0646 \u0627\u0632 \u0634\u0645\u0627 \u0631\u0648\u06cc \u0628\u06cc\u0627\u0648\u0631\u0646\u062f \u0648 \u0628\u0647 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a <\/span><span style=\"font-weight: 400;\">\u0627\u0639\u062f\u0627\u062f \u0648 \u0627\u0631\u0642\u0627\u0645 \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0628\u06cc\u200c\u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3194 aligncenter  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-1080x594.png\" alt=\"\u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc\" width=\"1080\" height=\"594\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3194 aligncenter\" src=\"https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-1080x594.png\" alt=\"\u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc\" width=\"1080\" height=\"594\" srcset=\"https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-1080x594.png 1080w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-768x422.png 768w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-728x400.png 728w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-479x263.png 479w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-635x349.png 635w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-413x227.png 413w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-284x156.png 284w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-420x230.png 420w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-764x420.png 764w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-497x273.png 497w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-342x188.png 342w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-275x150.png 275w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-273x150.png 273w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-877x482.png 877w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-761x418.png 761w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/Customer-495x272.png 495w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/noscript><\/p>\n<h2>\u0686\u0647\u0627\u0631 + \u06cc\u06a9 \u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<\/h2>\n<p><span style=\"font-weight: 400;\">\u067e\u06cc\u0634 \u0627\u0632 \u0622\u0646\u06a9\u0647 \u0628\u0647 \u0633\u0631\u0627\u063a \u0641\u0631\u0645\u0648\u0644 \u0627\u0635\u0644\u06cc \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0648\u06cc\u0645\u060c \u0628\u0647 \u0645\u0631\u0648\u0631 \u0645\u0648\u0627\u0631\u062f\u06cc \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645 \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0648 \u062a\u0639\u06cc\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062e\u0648\u0627\u0647\u0627\u0646 \u0628\u0631\u0631\u0633\u06cc \u0645\u062c\u062f\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u062f\u0631 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc \u0648 <strong><a href=\"https:\/\/landin.ir\/labs\/%d8%ad%d9%81%d8%b8-%d9%85%d8%b4%d8%aa%d8%b1%db%8c-%da%86%db%8c%d8%b3%d8%aa\/\">\u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc<\/a><\/strong> \u0647\u0633\u062a\u0646\u062f\u060c \u0627\u062b\u0631\u06af\u0630\u0627\u0631 \u0628\u0627\u0634\u062f.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u0648\u0641\u0642 \u0647\u06cc\u0686 \u0686\u06cc\u0632 \u0631\u0627 \u0628\u0627 \u062d\u062f\u0633 \u0648 \u06af\u0645\u0627\u0646 \u067e\u06cc\u0634 \u0646\u0645\u06cc\u200c\u0628\u0631\u0646\u062f \u0648 \u0647\u0645\u0647\u200c\u06cc \u062c\u0632\u06cc\u06cc\u0627\u062a \u0631\u0627 \u0628\u0627 \u0627\u0639\u062f\u0627\u062f \u0648 \u0627\u0631\u0642\u0627\u0645 \u062f\u0642\u06cc\u0642 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.\u00a0 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0686\u0647\u0627\u0631 \u0641\u0631\u0645\u0648\u0644\u200c \u0645\u0631\u062a\u0628\u0637 \u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0627\u0631\u0632\u0634 \u062e\u0631\u06cc\u062f<\/b><\/li>\n<li aria-level=\"1\"><b>\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0646\u0631\u062e \u062a\u0639\u062f\u0627\u062f \u062e\u0631\u06cc\u062f<\/b><\/li>\n<li aria-level=\"1\"><b>\u0645\u062c\u0645\u0648\u0639 \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc<\/b><\/li>\n<li aria-level=\"1\"><b>\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<\/b><\/li>\n<\/ul>\n<h2><b>\u0641\u0631\u0645\u0648\u0644 \u06a9\u0644\u06cc \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u067e\u0627\u06cc\u0647\u200c\u0627\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 CLV \u0628\u0647 \u0627\u06cc\u0646 \u0634\u06a9\u0644 \u0627\u0633\u062a:\u00a0 <\/span><b>(\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc X \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc) = \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3195 aligncenter  lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-1080x567.jpg\" alt=\"\u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc\" width=\"1080\" height=\"567\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3195 aligncenter\" src=\"https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-1080x567.jpg\" alt=\"\u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc\" width=\"1080\" height=\"567\" srcset=\"https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-1080x567.jpg 1080w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-768x403.jpg 768w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-762x400.jpg 762w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-501x263.jpg 501w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-665x349.jpg 665w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-432x227.jpg 432w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-297x156.jpg 297w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-420x221.jpg 420w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-500x263.jpg 500w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-345x181.jpg 345w, https:\/\/landin.ir\/labs\/wp-content\/uploads\/2022\/11\/customer-lifetime-275x144.jpg 275w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">\u0633\u0627\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0639\u062f\u0627\u062f \u062f\u0631\u0633\u062a \u0628\u0631\u0627\u06cc \u062c\u0627\u06cc\u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u0641\u0631\u0645\u0648\u0644\u060c \u0645\u062d\u0627\u0633\u0628\u0647\u200c\u06cc <\/span><b>\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc<\/b><span style=\"font-weight: 400;\"> \u0648 \u0636\u0631\u0628 \u06a9\u0631\u062f\u0646 \u0622\u0646 \u062f\u0631 <\/span><b>\u062a\u0639\u062f\u0627\u062f \u062f\u0641\u0639\u0627\u062a \u062e\u0631\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc<\/b><span style=\"font-weight: 400;\"> \u0627\u0633\u062a. \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u0627\u0639\u062f\u0627\u062f \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0628\u0647 \u0622\u0645\u0627\u0631 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0631\u062c\u0648\u0639 \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0627 \u06cc\u06a9 \u0636\u0631\u0628 \u0633\u0627\u062f\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u062e\u0648\u062f \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f. <\/span><\/p>\n<p>* \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u062a\u0631\u062c\u0645\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u0627\u0632: <em><a href=\"https:\/\/delighted.com\/blog\/customer-lifetime-value-formula\" target=\"_blank\" rel=\"noopener\">Customer Lifetime Value Formula: Easy Ways To Calculate It<\/a><\/em>.<\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0646\u062d\u0648\u0647\u200c \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc | \u0628\u0631\u0631\u0633\u06cc 5 \u0641\u0631\u0645\u0648\u0644 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0622\u0646 \u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f. \u0641\u0631\u0627\u06cc\u0646\u062f \u0645\u062d\u0627\u0633\u0628\u0647\u200c \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0645\u0627\u0646\u0646\u062f \u0631\u0648\u0634 \u0645\u062d\u0627\u0633\u0628\u0647 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 \u0646\u0631\u062e \u0631\u06cc\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u0641\u0631\u0627\u06cc\u0646\u062f\u06cc \u0633\u0631\u0631\u0627\u0633\u062a \u0648 \u06af\u0627\u0645 \u0628\u0647 \u06af\u0627\u0645 \u0646\u06cc\u0633\u062a \u0648 \u0628\u06cc\u0634 \u0627\u0632 \u06cc\u06a9 \u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u0645\u062d\u0627\u0633\u0628\u0647\u200c\u06cc \u0622\u0646 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u062f\u0631&hellip;<\/p>\n","protected":false},"author":11,"featured_media":3186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[10],"tags":[497],"class_list":{"0":"post-3176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-10","8":"tag-497"},"yasr_visitor_votes":{"number_of_votes":0,"sum_votes":0,"stars_attributes":{"read_only":false,"span_bottom":false}},"_links":{"self":[{"href":"https:\/\/landin.ir\/labs\/wp-json\/wp\/v2\/posts\/3176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/landin.ir\/labs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/landin.ir\/labs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/landin.ir\/labs\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/landin.ir\/labs\/wp-json\/wp\/v2\/comments?post=3176"}],"version-history":[{"count":5,"href":"https:\/\/landin.ir\/labs\/wp-json\/wp\/v2\/posts\/3176\/revisions"}],"predecessor-version":[{"id":3196,"href":"https:\/\/landin.ir\/labs\/wp-json\/wp\/v2\/posts\/3176\/revisions\/3196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/landin.ir\/labs\/wp-json\/wp\/v2\/media\/3186"}],"wp:attachment":[{"href":"https:\/\/landin.ir\/labs\/wp-json\/wp\/v2\/media?parent=3176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/landin.ir\/labs\/wp-json\/wp\/v2\/categories?post=3176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/landin.ir\/labs\/wp-json\/wp\/v2\/tags?post=3176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}